CASE STUDY
Handmade Soap Packaging Redesign – Krishna Ayurveda
A Design that helped the brand charge a premium for a soap.
Brand Overview:
Krishna Ayurveda – A well established 18 year old Ayurvedic brand widely known for its range of Ayurvedic juices formulated for various health conditions. With strong brand recall and loyal customers, the brand decided to revive and revamp its handmade Ayurvedic soap range.
Design Challenge:
The challenge was to elevate the soap packaging without losing its Ayurvedic essence. The design needed to:
- Look modern yet rooted in Ayurveda
- Feel clean, premium, and trustworthy
- Visually justify a higher price point
The existing design lacked clarity and premium appeal, making it difficult for the product to command its true value.
Strategy:
Our strategy focused on visual simplification; to keep the design clean and simple and clear.
- Clean layouts
- White fresh background, with one single colour patch consistent with its other products and a touch of gold to showcase premiumness
- Balanced typography that feels both ayurvedic and contemporary
Designing and Execution:
The earlier design felt heavy and dated, with limited focus on ingredient or premium aesthetics.
The new packaging features:
- Strong ingredient-led visuals
- Softer, premium colour tones
- Clean composition that enhances shelf appeal
- Justifies a higher price point
The soap itself was also visually highlighted through styled product photography, reinforcing its handmade quality and natural ingredients.
Client Benefits:
- Strengthen the brand’s premium perception
- Repositioned Krishna Ayurveda’s handmade soap range into a premium segment.
- Improve shelf presence and visual clarity
- Justifies a higher price point
- Align the soap range with the brand’s established credibility